The King’s Trust, founded by His Majesty King Charles III to address the global youth unemployment crisis and support young people worldwide since 2015, has recently undergone a transformative rebrand, blending tradition and innovation.
This project brought together a powerhouse of creative talent, uniting James Sommerville, former owner of international design studio ATTIK and Creative Director for The King’s Trust rebrand, with QEST Winch Design Scholar Robert Walker, owner of Studio byUmberto.
A Masterpiece in Gilded Glass
The rebranding effort demonstrated the power of collaboration, combining the disparate crafts of calligraphy, typography, gilding and graphic design. Together, these elements formed a compatible visual identity that represents The King’s Trust and embodies its mission of uplifting and guiding young individuals on their journey to success.
At the heart of this effort, Studio byUmberto crafted a reverse gilded glass panel, which is more than just a representation of the brand; it’s a work of art that tells a story:
- The Central Figure: At the core of the design is a central figure within the crown, symbolising the young individual seeking guidance and support from The King’s Trust.
- The Crown’s Message: Flanking the central figure are two additional figures, representing the Trust’s supportive role in empowering young people to realise their potential.
Gold Blending Mastery: The glass panel incorporates a unique blend of 24-carat gold transitioning into 12-carat white gold, supplied by Gold Leaf Supplies.
Final Thoughts
The rebranding of The King’s Trust is a shining example of how art and design can serve a higher purpose. Through this collaboration, The King’s Trust has not only redefined its visual identity but has also reaffirmed its commitment to empowering young people—a commitment reflected in every shimmering detail of the gilded glass panel.
